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Celebrate our hard work at the unveiling of the student-designed window displays at Redeem, Home Rule, Vastu, and Muleh on Friday, May 2 at 6 p.m. Selected window displays and related items will be available for bid through silent auction. Admission to this event is free. Following the event, there will be an afterparty at the Donovan House from 8 p.m. to midnight. Admission to the afterparty is $20 at the door, and all proceeds from the party and auction will fund future College projects.
The last part of this class – planning, building, and testing design ideas – has been the most enjoyable for me. I learned a quite a bit about the culture of the city, marketing, and branding through research and class readings but I've grown the most as a designer by actually designing. Although the foundation of the class was absolutely necessary, this is the part that is the most exciting. As a team, we've worked together to make sure our concept works with our client and is accessible to our target audience. We've brainstormed and planned and now we're beginning to actually construct the design we've spent so many weeks developing. At this stage we are faced with a whole new set of problems – many that hadn't even occurred to us while creating our concept - and I've learned a lot about the design process by coming up with solutions for them. With the goal of evoking a particular idea in people who pass the storefront windows, we've tried to capture an emotional or cerebral moment with various materials arranged in just such a way. Perhaps this seems like a simple project, and in some respects it is – at least the idea of it is. But translating a thought to a physical medium is a challenge, albeit a very rewarding one. I've learned that this is what this sort of design seems to be about: conveying an idea or mood visually, simply and clearly. While my team is still in the beginning stages of building our final design, we are making lots of progress and are thrilled to be a part of such a unique class and learning opportunity.
Home Rule store owner Rod Glover talked next and went over his six rules of design that he uses as a starting point for creating his display windows. He feels that his windows are a part of the streetscape, inspiring like murals and street art. Home Rule is part of the community, people walking by enjoy the displays and the designs are welcoming, drawing people in. "Always have a Plan B, no matter how much pre-planning you do, ideas are constantly changing as the design comes to life - be flexible!"